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Small Town Business Ideas

21 of the Most Successful Small Town Business Ideas

While small towns might not have the same foot traffic as big cities, they can still be bustling with activity and can be the ideal starting point for a myriad of different businesses. Another great factor? There might be plenty of business opportunities ready for the taking. You just need to find the right one! If you want to start a business, but are having a hard time narrowing your list down to a single, successful business idea for your small town, don’t worry. Here's 21 potential business ideas for small towns:

  1. Coffee shop and bar

  2. Pet grooming and boarding

  3. Clothing boutique

  4. Grocery stores and specialty food shops

  5. Lawn and gardening service

  6. Food truck

  7. Thrift shop

  8. Tutoring service

  9. Car wash

  10. Restaurant

  11. Sports bar

  12. Specialty health food

  13. Ice cream shop

  14. Home improvement

  15. Cleaning service

  16. Bookstore

  17. Electronics dealer

  18. Bed and breakfast

  19. Bowling alley

  20. Microbrewery

  21. Massage therapist

1. Coffee shop and bar When you think of your neighborhood coffee shop and bar, you might not think of the same establishment. But if your town is small enough, and clientele scarce, merging these two business ideas might be just what the mayor ordered. We’re not suggesting a full-on bar, simply a coffee shop that after 4 pm also serves wine and beer. The concept behind being a coffee shop that serves alcohol is that in the post-noon hours, coffee consumption begins to taper off significantly. If you’re looking to stay open later and need the cash, filling an additional need in your small community is the perfect business idea. Now you not only have a place for business meetings and freelancers, but also happy hours and first dates. One additional thing to keep in mind is to make sure that your coffee shop design appeals to both a mid-day and a post-work crowd. Nothing says small town charm like a simple, relaxed business layout. Opting for a design concept that is genuine and modest, and make ordering feel like a breeze, will suit most customers and provide that small town ambiance patrons crave. 2. Pet grooming and boarding Pet Businesses are a $60 billion industry in the United States, so it just plain makes sense that a small town has at least one pet grooming or boarding facility or a combination of the two in order to tap into the potential. The pet industry is also one that shows no signs of slowing down. Pet grooming and boarding are also businesses where convenience and distance matter, making them perfect ideas for rural businesses. No one wants to drive two towns over to drop their pet off for a trim, nor drive back to pick them up. Since most small towns don’t have a pet specialty chain such as a Petco, businesses can also capitalize on the lack of a major pet store where owners would usually purchase food, toys and clothing for their pets. If you plan your business well, you can become the one-stop-shop for all things furry. And that translates to big profits. 3. Clothing boutique One of the primary amenities that small towns tend to lack is decent shopping. And we don’t just mean a large shopping mall. Often, those living in smaller towns and communities have to drive significant mileage just for basic clothing necessities. That’s why starting a clothing boutique will not only put you on the map but will make you a popular destination for most residents in the vicinity. You’ll pretty much be the mall substitute for all things teen-related. Just make sure to stay up-to-date on the latest trends. 4. Grocery stores and specialty food shops Maybe this is an obvious choice for a small town business opportunity, but sometimes the obvious answers are the most overlooked. Though a grocery store might not sound like the most exciting business choice, it is one of our most practical recommendations and one that your whole town is guaranteed to need. Like many small town business ideas, there are many directions you can take this business in. Perhaps your town already has a local grocery store, in that case, opening a specialty food shop might be the right call. If your town already has that as well, what about a wine or cheese shop? Though you might be thinking, “how much wine or cheese can one small town consume?” Remember, when serving a small community, options are limited, and this can open up an opportunity for you to serve residents in more ways than one. Just make sure not to bite off more than you can chew. Being a few things to a few people is ok, but don’t try to be everything to everyone.

5. Lawn and gardening service One thing that most small towns have in common is grass, lots and lots of grass. Since small towns tend to be in rural areas, more residents are likely to have lawns and larger gardens. That means people will be on the hunt for lawn and gardening services. A few of the benefits to starting a business such as this in a small town is its predictability, reliability and scalability. Once you begin finding customers, as long as you have quality services that are reasonably priced, you’re likely to keep the same customers for years. You’ll also be able to predict the repeat services that customers will need. Not only does grass need to be cut repeatedly, but lawns need to be fertilized and treated for weeds and bugs on a regular basis. A landscaping business is also an ideal small town business idea that will scale well. You can start off by offering a few services such as lawn and shrubbery care, but can later expand to offering snow removal services as well.

6. Food truck Opening up a taco or food truck might not have been first on your list of ideas for a successful small town business, but depending on the location of your town, the seasonality of its residents and the weather, starting a food truck business can be a great investment. Many small towns have vibrant communities, and often these include outdoor activities such as sporting events, festivals and markets. Having the ability to drive your business where the crowds are means major cash in your pocket. Food trucks also have the added benefit that they can be rented for special events. So for a small town that might lack a proper catering service, being able to hire a food truck for a birthday party is a perfect local option.

7. Thrift shop Yes, there might be fewer people in a small town, or fewer stores and shops, but that doesn’t mean that babies don’t grow out of their onesies, people don’t buy new furniture and kids don’t move off to college. Opening a second-hand store or thrift shop is a great way to help the people of your town recycle unwanted items while giving those that might not have as much a less expensive shopping option. One reason why opening a thrift store in a small town is a great idea, is that much of the merchandise you sell you will receive via donations. This does present logistics to think about regarding how to regulate and keep track of inventory, but it also means that even though you sell items for less than a traditional store, you’ll never owe money to a middleman or manufacturer. Cha-ching! 8. Tutoring service Where there are homes, there will be children and where there are children there will be tears over math and grammar. Though the internet abounds with online tutoring services, nothing can ever replace the benefits of having an in-person teacher. In addition to being a great business idea for small towns, tutoring can also be a profitable business for both yourself and those working for you. If you are looking to hire employees, we recommend starting with a few tutors that specialize in math, reading, writing and science. Look for tutors that specialize in one subject and have previous tutoring or teaching experience. However, you can also start on a small scale and operate as your sole tutor to start. Since most children do their homework in the evenings, tutoring is also a great part-time business if you’re already employed elsewhere. Many tutors operate as home-based businesses, allowing you to save on rent and utilities.

9. Car wash No matter where your small town is located, one thing is for sure: people prefer shiny modes of transportation to muddy, rusty wrecks. You pay your car payment every month, so your vehicle might as well shine! If there isn’t a car wash in your town already or at least one in the next town over, opening a cash wash might be your perfect small town business opportunity. One thing to think about before getting started: location, location, location. Nail this stage of the planning and you’ll make the rest of your ride significantly easier.

10. Restaurant Every town, big or small, needs (and deserves) a few good restaurants. Your local pizza castle won’t suffice for all occasions and events. But opening a restaurant is not something to go into halfheartedly. You need to have the passion, the drive and the obsession of both a great entrepreneur and a chef (or at least a hard-core foodie). If you have that drive and experience, however, being a restaurateur can be a successful endeavor and a great business for a small town. Just be aware that as glamorous as it might seem from the outside, one-quarter of all restaurants will fail within the first year. We don’t say this to discourage you; it’s just good to know what you’re up against. Doing your market research prior to opening, and investing in technology such as a restaurant POS system, can help you ensure your business stays open and on top. 11. Sports bar Though we already suggested a wine bar/coffee shop combo above, the clientele you’ll attract for that small town business idea versus this one is significantly different. Think first dates and book clubs versus Super Bowl Sunday and Monday Night Football. Speaking of which, special events for sports games can drum up major business and with the right bar POS, you’ll be able to handle busy nights and game days with ease. Opening a successful sports bar in a sports-centric town can be a great investment and the business model is pretty simple too. But if you miscalculate the interests of your town, it can also be disastrous. So make sure you know the personality of the community going into this venture.

12. Specialty health food There is one trend that has been sweeping the country for the better part of two decades: health food. Though what is considered healthy food has shifted and changed frequently over this period of time, the general concept of eating healthier to live longer and look your best is not going anywhere. One facet of this trend that has scientifically proven benefits is eating organic food.

People eat organic for a variety of reasons, but living in rural areas and small towns can often make it difficult to find fresh organic produce and food. Whether or not you consider yourself a health nut, research also shows that consumers are willing to spend more on healthy food. So if access to allergen-free and organic food is limited in your area, consider going the organic route. Whether you live in a small or large town business idea, a health food store is a good idea wherever you reside.

13. Ice cream shop Opening an ice cream shop in a small town is a business idea guaranteed to draw a crowd. Knowing your product, being familiar with the most popular ice cream flavors and having a willingness to work nights and weekends are all important factors to take into account. Just remember, this business comes with the challenges of seasonality. So, as we recommended boutique fitness businesses as great for cold weather climates, we are recommending ice cream shops for areas that are warmer. Find the perfect town with the perfect weather and this small town business idea is a no-brainer. 14. Home improvement Are you the one all your friends call when their sink is clogged or their roof is leaking? Are you looking to start your own business but not thrilled about having a brick-and-mortar location? A home improvement business might be just the small town business idea you’re looking for. When small towns lack a basic handyman, residents must book appointments days, if not weeks in advance to have a larger service visit their home. That’s not so convenient if your toilet has been clogged for three days. As long as you are qualified, have the experience and know your way around a tool shed, starting a handyman business is fairly straightforward and requires little overhead.

15. Cleaning service Similar to a handyman service, a cleaning service is also a solid business idea for small towns. That is if you are looking to forgo a storefront. Though it’s becoming increasingly popular these days for customers looking for cleaning services to use larger companies or startups, often services such as these either haven’t expanded into rural areas or don’t have contract workers willing to travel to more remote towns. This might be frustrating for those seeking a sparkling kitchen, but it could mean a massive business opportunity for you!

16. Bookstore Bookshops might now be different and resemble little of what most of us remember from our childhoods, but that isn’t necessarily a bad thing. If anything, the need for bookstore owners to create new and innovative ways to succeed has opened up a plethora of additional business opportunities. And isn’t that what small towns are all about, creating opportunity and coming up with creative ways to provide the most options for their communities? Of course, if you decide to open a bookstore as your small town business you’ll want to make sure that the main focus is books. But that doesn’t mean you can’t incorporate other aspects of your community or additional products into your store. It’s rare nowadays to go into a bookstore just for books. They’re now a prime destination for gifts, crafts, e-readers, coffee and events. Selling a variety of merchandise and holding events will diversify your revenue stream and bring additional customers into your store, those that traditionally might not be the paper book type. It also might surprise you that though there are far fewer bookstores around these days, sales at bookstores that have weathered the storm are up five percent. Though it is partially due to less competition, it is also that the opportunity to reinvent bookstores for the 21st century has proved lucrative. 17. Electronics dealer If you’re looking to do something a little bit off the beaten path, now’s the time. How about trying your hand as an electronics dealer specializing in drones and drone accessories? If this sounds a little too off the straight and narrow, trust us, it’s worth a go. The commercial drone market is predicted to grow to over $1 billion by 2022. That’s a massive, profitable market and you have the opportunity to get in early and be a disruptor. Looking for an out-of-the-box small town business idea that can help you earn some extra money? This is it!

18. Bed and breakfast If you have ever lived in a small town and entertained houseguests, you’ve probably often wished that your town had a bed and breakfast. Though small towns with a tourism industry will often have historical inns or at least a motel or two, towns that aren’t exactly Plymouth, MA or Williamsburg, VA often go without. That means no place for the in-laws to stay or guests for a family reunion or wedding. Opening a small inn or bed and breakfast can help fill a need in your area. If you’re worried about being able to keep your rooms booked, go small. And to keep track of bookings, you’ll need to find a reliable bed and breakfast or hotel POS that will work seamlessly with your PMS system and manage bookings, hotel integrations and things like room charges. Bed and breakfast owners also tend to live in the same homes they manage, often converting their larger homes into B&Bs. This is a great idea for those who have recently become empty nesters with too many rooms to fill. If you’re later in life and looking for business ideas for small towns, this concept is a great one to explore.

19. Bowling alley Though not the cheapest of business ideas on this list, it’s one that can be extremely profitable as well as appeal to the widest range of patrons in a small town. A successful bowling alley can become the center of a town’s social life. Besides the obvious bowling revenue stream, food and drink (especially alcoholic beverages), can also help you pull in the big bucks. Small town bowling alleys can also be rented out for additional income. Like all businesses, large and small, having a quality business plan for your bowling alley is incredibly important.

20. Microbrewery Starting a microbrewery is not for the faint of heart. It’s also not for those that don’t dream, live and drink beer like it’s the water of the gods. But if this sounds like you then go for it! Even if it might seem like a saturated industry, the reality is that even though microbreweries are opening at a rate of two breweries per day, it’s just not enough for the demand the industry is seeing. Plus, all of this pent up demand means that you won’t have to worry as much about marketing. There’s a good chance that customers will be lining up to walk through your doors. So if you’ve been hesitant to follow your passion, let us just put this out there that this is the time to tap into a business industry that is perfect for a small town.


21.Massage therapist

Just because you don’t have the hustle and bustle of the big city breathing down your neck, doesn’t mean small town residents don’t have aches and pains and plenty of stress. If you’re a people person that likes working with their hands and meeting new people, this could be a great career and a profitable business idea for a small town. Massage therapy does, however, require a significant amount of training, so it’s not a business you’re going to be able to open in the next few weeks unless you are already a licensed massage therapist. There are, however, a variety of schools and programs you can enroll in to become licensed. Once your training is complete, being a massage therapist allows you to set your own hours, work when and where you like and develop a strong repeat customer base.

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